Technology

Uranus rules technology, but Pallas Athene personalizes how you integrate it into your life. As the goddess of wisdom and courage, Pallas Athene influences how quickly you adopt an innovation and how drawn you are to technological advances.

When we think of technology today, we think of high-tech: computers, the Internet, telecommunications. And when we think of who uses this technology, we often envision the stereotypical pear-shaped, myopic, 20-something geeky guy. But almost half of Internet users are women, and the number continues to grow.

Most women who use high-tech products do so in a practical way. We don't spend hours aimlessly surfing the Web; we find the information we need and put it to use. Our bookmarks are likely to include FedEx, the Internet Reminder Service, a local city guide, the Zip Code Finder, the IRS and a dictionary/thesaurus.

Women also tend to be the shoppers of the family. So we have tremendous influence over the future of the Internet, as e-commerce becomes the buzzword and the goal of so many companies. While the movie The Net capitalized on the fear many people still have of Internet transactions, it did cast a woman -- Sandra Bullock -- as the computer expert, someone who did most of her shopping over the Net.

Men still dominate the high-tech side of high-tech, as programmers and technical writers and engineers. But women are rapidly moving into the technical side as well as developing their expertise in marketing, content development, admin, and sales. This is one time when women will not be left behind while the men tame the new frontier.

Webgrrls, founded in 1995, is an example of how women are making the Web work for us. Webgrrls unites women all over the globe, providing a community forum and networking opportunitites to women who work in the high-tech industry or who are just getting started with their first modems. Many other women's online communities have appeared as well, a fitting tribute to our ability to make technology our own: Amazon City, the Women's Online Community Network, and Women's Connection Online are just a few.

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